The 2026 FTC Crackdown: What Small Business Owners Need to Know About Marketing, AI, and Earnings Claims

Sandra Sea-Fisher

If you’ve been feeling like the online marketing world is getting a little… intense, you’re not imagining it. The FTC is entering 2026 with a sharper focus on digital transparency, AI‑generated content, and misleading earnings claims, and this matters for every solopreneur, coach, consultant, and digital creator.