FTC Wants You to Rethink Your Affiliate Disclosures—Here’s the Latest
If you promote affiliate links, workshops, or digital products, the FTC is updating its guidance on “clear and conspicuous” disclosures. That means:
• Hashtags like #ad or #sponsored may not be enough
• Disclosures must be easy to understand
• They should appear before or near the promotion
What’s Changing?
The FTC is cracking down on vague or hidden disclosures. They want consumers to know when content is paid or incentivized, especially in video, audio, and social posts.
What You Can Do
• Use plain language like “I earn a commission if you buy through this link”
• Place disclosures early in captions, videos, and emails
• Create a branded guide for your community
This is a great time to lead with integrity and help your audience stay compliant without losing their authentic voice.
Source:FTC Disclosure Guide
Legal Disclosure:
CompliantHer™ program of (Relannford Enterprises LLC) is not a law firm. This document is intended for educational and informational purposes only and does not provide medical, legal, or financial advice. If you have questions about your specific situation, please consult a physician, attorney, or accountant licensed to practice in your state and/or country.
Affiliate Disclosure:
Some of the links in this course are affiliate links, which means that at no additional cost to you, CompliantHer™ (Relannford Enterprises LLC) may earn a commission if you decide to make a purchase after clicking through the link.
