Influencer Ethics: What the FTC Wants You to Know This Fall
If you or your audience promote affiliate links, digital products, or workshops online, it’s time to pay attention. The FTC is reviewing its influencer disclosure rules, and the changes could impact how you market your business this fall.
Let’s break it down.
What’s Changing?
The FTC wants disclosures to be:
Clear and conspicuous: No buried hashtags or vague language
Verbal in video/audio: If you’re speaking, you need to say it
Visible in visuals: Captions, overlays, and banners should include disclosures
Hashtags like #ad or #sponsored may no longer be enough. The FTC is advocating for clear, plain-language disclosures that are easy to understand and hard to overlook.
Why It Matters
Your audience wants to do the right thing, but they’re often unsure what “right” looks like. This is your chance to lead with clarity and compassion.
Whether they’re promoting a workbook, challenge, or affiliate link, they need to know:
What counts as a paid promotion
How to disclose across platforms
Why ethical marketing builds trust
What You Can Do
Create a disclosure guide: Use examples, templates, and plain language
Host a mini training: Walk your audience through the new standards
Update your own content: Lead by example with clear, confident disclosures
Bonus Tip
Make it feel good. Ethical marketing isn’t just about rules; it’s about relationships. When you disclose clearly, you build trust. And trust is the foundation of every sustainable business.
Final Thoughts
The FTC isn’t trying to trip you up; they’re trying to protect consumers. And you? You’re trying to empower them. So let’s meet in the middle with marketing that’s honest, human, and compliant.
Your audience doesn’t need fear. They need facts, templates, and a little bit of love. And you’re the perfect person to give it to them.
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Legal Disclosure:
CompliantHer™ program of (Relannford Enterprises LLC) is not a law firm. This document is intended for educational and informational purposes only and does not provide medical, legal, or financial advice. If you have questions about your specific situation, please consult a physician, attorney, or accountant licensed to practice in your state and/or country.
Affiliate Disclosure:
Some of the links in this course are affiliate links, which means that at no additional cost to you, CompliantHer™ (Relannford Enterprises LLC) may earn a commission if you decide to make a purchase after clicking through the link.
